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Traffic Generators
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Did you know:
- For most web sites, search engines account for 95% of incoming
traffic.
- If your web site does not show up at the top when a customer
searches for your product or service, your competitors' web sites are!
- To get to the top, your web site needs to have as many incoming
backlinks as possible.
- 90% of web sites have fewer than 10 links pointing to their site.
One of the single most important factors a search engine uses to rank your web site is link popularity . Link popularity is based on the number of incoming links you have from other web sites (such as through a link exchange). Also known as backlinks, search engines view each of these links to your site as "vote" for your site. The more incoming links your site has, the more important the search engine will consider your site to be and rank it accordingly. A good link exchange program is the proven way to get these incoming links as quickly as possible. However, keep in mind that search engines like link compatibility - links that make sense to being coming to your site based on your site's content. For example, I wouldn't put a link to a flower shop or a wine merchant on this site because they have no relevancy to the content of this site.
There are two avenues you can pursue to generate links to your site:
- Link Exchanges
- Purchasing Links
- Other Traffic Generators
The major aspect to keep in mind when you are selecting vendors in either of these areas is to make sure that the links are NOT redirects. Let's take a look at what's available to you in both areas.
1. Link Exchanges:
LinkMarket.com - "Link Market is a place where webmasters can find other webmasters to exchange or trade links. Link Market is free, easy to use and very effective! One great element in their program is that you do not have to link back to everybody that links to you. You have the right to decide which web site you want to link to and which ones you don't want. Link Market processes applications within 48 hours in most instances. They do a review of the site and then notify you of acceptance." (Established May, 2003. 29,924 Link Partners, Alexa ranking: 734, PR5)
LinkPartners.com - "LinkPartners.com is designed to make finding quality sites that exchange links fast and easy. All submitted websites are reviewed by a human Editor to ensure only quality websites are listed. It's free to register your website and search for new link partners! Increase website traffic by swapping links with sites related to your own." (Established May, 2000. Link partners, Alexa ranking: 4,167, PR3)
LinksMaster.com - "A unique link exchange service unlike any other on the Internet. Our system works exactly the opposite of other link exchange services. Instead of requiring you to submit individual link exchange requests one-by-one to all of our members, we instantly add your link onto all of our 4,714 member's websites immediately. Then we let you decide which types of websites that you do not wish to exchange links with (if any) by using our Exclusion Filters™ feature." (Established August, 2003. 4,714 Link partners, Alexa ranking: 29,290, PR 3)
123ExchangeLinks.com - "All submitted sites are individually reviewed and accepted ONLY if all quality and linking requirements are met. Link exchange partners can be found either by browsing our directory or by performing a keyword search which will display all sites whose description contains the searched keyword. Adding your site to their directory and searching for link exchange partners is 100% Free. All they require from link exchange partners is the placement of a text link in their homepages or main link page." (Established September, 2003. Over 3,400 Link partners. Alexa ranking: 22,874 PR6)
2. Buy Links When buying links you want to make sure you purchase the highest PR (PageRank) you can afford. In addition, make sure the site you are purchasing a link from is a content site and not a commercial site.
Text Link Ads, Inc. - "Text Link Ads is the premier targeted traffic and link popularity ad firm. We specialize in placing static html links on high quality, high traffic web properties. Our clients have seen a dramatic increase in targeted traffic, brand exposure, and natural search engine rankings with our service. We currently work with a wide range of clients from Fortune 500 firms to individual website owners." (Site established September, 2003. Alexa ranking: 7,073 PR5)
Text Link Brokers - "With over 35,000 links in our inventory, Text Link Brokers can quickly and easily get you all the links you need to rank high in the Search Engines." They have a form on their home page where you submit your keywords. They will then research their inventory and get back to you with a selection of relevant links to choose from. They indicate you can expect a response within 1-2 hours. They have an extensive category list as well as PR 4- PR9 lists. (Site extablished November, 1993 Alexa ranking: 5,693 PR5)
3. Purchasing Traffic: When looking for ways to generate traffic to your site you will see a lot of sites that say they'll send you X amount of traffic for a particular price.
This is a tricky area. You really need to do your homework with this type of product. I've looked at so many sites that sell traffic they say is "trageted" traffic when in actuality it isn't. My comfort level is not high with this type of traffic generation - it can be very hit-or-miss in nature. Some sites don't deliver real visitors, others do not deliver the amount you contract for ...just too many problems and uncertainties
There is one site I'm more confident in than others:
Intelligent Web Marketing (i-web-marketing.com) - As they say in their intro ..."our advertising delivery system presents your site in a full size, fully functional application window. In addition, our advertising is delivered only when users are visiting sites similar in content to your own, meaning visitors we deliver to your site have an interest in the type of product or service you offer. " They indicate they opened their doors in 1999. (Site established - Alexa information - July, 2000. Alexa ranking: 27,165 PR 5)
3. Other Traffic Generators
Adland Pro - "If you are interested in free promotion, free advertising, marketing or networking, then this is the right place to be. AdlandPro has been offering free and paid advertising services to small businesses since 1996. They have the most complete and most affordable advertising solutions for small businesses and home entrepreneurs."
"You can do following on our site at no cost to you: 1. Place your free ads in our classifieds and community pages ($2.50 value) 2. Place your free ads in our Free Traffic Exchange (120,000 users) ($2.50 value ) 3. Free subscription to our “Adland Digest” Newsletter ($5.00 per month value) 4. Obtain free leads for your business using our community system ($5-$10 per lead value) 5. Earn big money with our affiliate program (up to $10,000/month) 6. Participate in discussions to learn more about marketing and promotions through the Adland Digest ($5.00 per month value)" (Site established September, 1998 Alexa ranking 2,242 PR5)
Here's an article that you may find interesting regarding buying lists. The points are well taken and can be applied to other marketing areas as well - 21 Questions to Ask Any List Service Before You Sign on With Them.
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