5 Ways To Make More Money With Your Ezine

7 Ways to Self-Promote Within Your E-zine
by Alexandria K. Brown, “The E-zine Queen”

We all know that an e-zine won’t attract and keep subscribers without offering
insightful, practical content. If you only drone on and on about how wonderful you
and your services/products are, your readers won’t stick around for long.

But let’s think about WHY you began your e-zine in the first place. It was likely to
use it as a vehicle to promote you and your services/products, right?

You have every right to toot your own horn in your e-zine, as long as you don’t
drown out the useful content your readers are looking for. You work hard on your
e-zine, so let’s make your e-zine work foryou!

Here are 7 simple ideas on how to accomplish this:

1) Make sure your MAIN ARTICLE always provides information that your
readers will find valuable.

By having a main article as the foundation of your issue, readers will feel they got
what they came for — helpful information. Try a list of top 10 tips, a “how-to”
article, a list of resources, a review of a trend in the industry — that sort of thing.

So remember, if your e-zine is tonight’s meal, your main article should be the
entree. Any promotional info should be your side dishes!

2) Begin each issue with an EDITOR’S NOTE or PUBLISHER’S NOTE.

I began doing this during the fall of 2001, and have found it’s the perfect place to
let readers know about what’s happening with me and my business, give them a
taste of my personality, and announce any upcoming events or workshops.
Because this is a personal message from you to them, and because it’s NOT your
main content, you have more leeway in being direct and self-promotional.

3) In your article, throw in LINKS to related articles you’ve written or been
featured in, when appropriate.

Your readers will appreciate the additional information and resources, and it’s one
more chance for you to demonstrate your expertise and credibility.

4) Directly after your article, give a quick PROMO BLURB, mentioning your
e-books, reports, or workshops, if you offer them.

Why right after the article and before anything else? If someone reads your article
and says to themselves, “Gee, that was great information!” They’ll be ready to
hear what else you have to share on that subject.

A great lead-in for your blurb is: “Did You Like Today’s Article? If you did, you’ll
LOVE my [e-book, report, upcoming workshop, etc.]...”

5) In each issue, offer a TESTIMONIAL from one of your clients or
customers.

I saw another e-zine publisher doing this last year and thought, “What a great
idea! She’s giving her readers further reason to try her services.”

I now also do this by featuring a short testimonial in each issue from someone who
has bought my book and loves it.

6) Tell us what YOU’RE all about!

At the end of your ezine, take at least 10 lines and give a concise description of
YOU and what you have to offer your readers.

For example, here’s what I put at the bottom of every “E-zine Queen” newsletter:

Marketing writer and consultant Alexandria K. Brown, “The E-zine Queen,” is
author of “Boost Business With Your Own E-zine: 283 Secrets to Planning, Writing,
Publishing, and Promoting an E-Mail Newsletter That Gets Results.”

It’s a step-by-step manual that walks you through the entire process. It’s available,
along with “The E-zine Queen Resource Report” (more than 219 e-zine promotion
resources!), at http://www.ezinequeen.com.

7) Occasionally, make a special announcement in a SOLO MAILING.

A solo mailing is any mailing you make to your E-ZINE subscriber list that is NOT a
regular issue of your ezine.

Now, some e-zine publishers blatantly abuse this privilege, sending out
announcements every two days about the latest and greatest product or affiliate
program.

If you do send out any solo mailings, keep it to a minimum (I'd say no more than
one or two a month), and make sure they're truly newsworthy. Perhaps one of
your special offers is coming to an end, you need your readers” help, or you”re
offering a last-minute workshop and need to fill seats. Get the idea?

IMPORTANT: Make sure to still include your masthead, contact info, and
unsubscribe info in your solo mailings. This way your readers won’t mistake them
for junk mail.

(c) 2002 Alexandria K. Brown

ABOUT THE AUTHOR

Alexandria K. Brown, “The E-zine Queen,” is author of the award-winning manual,
“Boost Business With Your Own E-zine.” To learn more about her book and sign
up for more FREE tips like these, visit her site at http://www.ezinequeen.com.

Get your FREE copy of
Make Your Price Sell!,
The Masters Course.
"How much money are
YOU leaving on the
table?" Price with
complete confidence &
double your Net profit.

Return To Free Article Index

Income From eBooks - Your Resource Center